About Us

Sadhna is a women’s handicraft enterprise dedicated to empowering over 700 women artisans from rural, tribal, and urban areas in the Udaipur and Rajsamand districts of Southern Rajasthan. Founded in 1988 as a response to a severe drought in the Mewar region, Sadhna began as an income generation initiative under Seva Mandir, a leading NGO based in Udaipur. Starting with just 15 artisans, Sadhna has grown into a thriving community of highly skilled women trained in traditional crafts such as patchwork, appliqué, and Tanka embroidery.

Over the years, Sadhna has established itself as a beacon of hope and opportunity for underprivileged women. By combining their rich craft heritage with modern designs, Sadhna artisans create beautifully handcrafted, fair trade-certified products. From clothing and accessories to home décor, every item produced carries the spirit of craftsmanship and the pride of empowerment.

Mission Statement

Sadhna is an enterprise committed to empowering women, both economically and socially, as well as enhancing their self-esteem. Our goal is to make artisan members self-reliant, increase their control of and access to social resources, and improve their status within their families and society.

Our Impact

At Sadhna, we believe in the transformative power of economic independence. Through our artisan training programs and cooperative business model, we offer sustainable employment opportunities that allow women to work from home and support their families. Beyond financial stability, our initiatives focus on improving healthcare, education, and social standing for women in these communities. Sadhna continues to expand its reach, striving to preserve traditional Rajasthani crafts while fostering social and economic change.

Fair Trade Commitment

As a fair trade organization, Sadhna is deeply committed to ethical production practices. By adhering to fair trade principles, we ensure that our artisans receive fair wages, work in safe conditions, and have a voice in the decision-making process. This transparency and fairness are at the core of everything we do, making sure that every purchase you make contributes to the empowerment of these talented artisans and the sustainability of their communities.

Explore Our Collection

Each Sadhna product is handmade, unique, and carries the legacy of skilled craftsmanship. Our collection includes a wide range of kurtas, dupattas, stoles, bags, cushion covers, and more, all made with traditional techniques passed down through generations. By shopping with Sadhna, you are not only bringing home a piece of India’s rich textile heritage but also contributing to a more equitable world.

Join us in supporting the incredible women behind each stitch and design—shop Sadhna today!