About Us
Sadhna is a women’s handicraft enterprise dedicated to empowering over 550 women artisans from rural, tribal, and urban areas in the Udaipur and Rajsamand districts of Southern Rajasthan. Founded in 1988 as a response to a severe drought in the Mewar region, Sadhna began as an income generation initiative under Seva Mandir, a leading NGO based in Udaipur. Starting with just 15 artisans, Sadhna has grown into a thriving community of highly skilled women trained in traditional crafts such as patchwork, appliqué, and Tanka embroidery.
Over the years, Sadhna has established itself as a beacon of hope and opportunity for underprivileged women. By combining their rich craft heritage with modern designs, Sadhna artisans create beautifully handcrafted, fair trade-certified products. From clothing and accessories to home décor, every item produced carries the spirit of craftsmanship and the pride of empowerment.
We believe fashion should go beyond trends—it should tell stories, create impact, and uplift communities.
Our Mission: More Than Just Fashion
Our purpose extends far beyond creating beautiful products. At Sadhna, we are committed to fostering dignity, independence, and self-worth for women who have historically had limited access to economic opportunities.
Our mission is to:
- Help women become financially self-reliant
- Improve access to income, education, and healthcare
- Strengthen women's roles within families and communities
- Preserve and promote India's rich textile heritage
Our Impact:
At Sadhna, we believe in the transformative power of economic independence. Through our artisan training programs and cooperative business model, we offer sustainable employment opportunities that allow women to work from home and support their families. Beyond financial stability, our initiatives focus on improving healthcare, education, and social standing for women in these communities. Sadhna continues to expand its reach, striving to preserve traditional Rajasthani crafts while fostering social and economic change.
Our Fair Trade Commitment
As a certified fair trade organization, we are deeply committed to ethical, transparent, and inclusive practices. Every artisan at Sadhna receives:
- Fair wages and safe working conditions
- Equal opportunities to grow and lead
- A voice in the decision-making process
This commitment ensures that every purchase you make directly contributes to sustainable livelihoods and social equity.
What We Create
Each item in our collection is handcrafted with intention, care, and tradition. Our artisans blend time-honored techniques with thoughtful design to craft products that are beautiful, ethical, and long-lasting.
Our range includes:
- Ethically made kurtas, dupattas, and stoles
- Handcrafted bags, cushion covers, and home décor
Every Sadhna product is unique—an expression of culture, skill, and soul.
Shop With Purpose
We envision a world where fashion uplifts communities, preserves heritage, and respects the planet. When you choose Sadhna, you are not only investing in sustainable fashion—you are supporting real change.
Your purchase empowers:
- Slow, eco-friendly fashion practices
- The revival of traditional crafts like patchwork, appliqué, and Tanka embroidery
- The economic and social progress of women artisans across Rajasthan
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